From understated packaging, to the simple and natural ingredient formulations, to the multi-purpose ability of much of the makeup, Muschel Cosmetics contributes to the movement in society that is wanting to slow down, simplify, and find peace.
Starting with our packaging: along with being sustainable, is genuinely simplistic in style. This makes Muschel’s makeup a pleasant addition to a beauty routine for someone that is gravitating toward minimalism and slow-living. The labeling style is also very muted, natural, and calming. Seeing these products in your own space is not going to create unnecessary stimulation. Makeup is not always about glitzy packaging that lights up. It’s about how the product benefits your skin, your beauty, and your life.
The idea of slow-ness is also layered into our business and production. Rather than producing on a mass scale, items are made as an order comes in, and then shipped out to the customer. You can be assured that these products have been handmade with care. And we don’t try chasing after whatever new trend that comes out every week. A lot of time and thought goes into the development of new products.
Applying minimalism to your makeup routine is another great way to embrace slow beauty: quality over quantity. This means choosing “go-to” products that you love over having an overabundance of makeup that you’ll never be able to use in your lifetime, along with a minimal number of brushes, and a simple makeup application process that is uncomplicated and enjoyable.
Slow beauty goes against the consumerism-driven cosmetics industry, and invites us to ask ourselves what really brings us joy, and whether there are makeup products that can give “self-care” on the inside as well as the outside, giving you a natural glow that enhances your own skin.